As people, we all use stories to connect with each other. And sometimes, we use stories to persuade or influence others. We do it in our personal lives and in our business lives. Stories can be very powerful tools when used effectively.
In this week's episode of The Modern Financial Advisor Podcast, George MacAllister of The Next Level Solution shares detailed strategies for how you can use storytelling in your business to win new clients, sooth existing clients, and (my favorite) demonstrate to another advisor that you are the M&A parter to entrust with his or her legacy.
Also, as I mentioned in the video update please make sure you check out the new Peer Group Benchmarks for RIAs and financial advisors. Understanding how your business compares to others with similar assets under management across a variety of key metrics is really powerful. It allows you to make informed decisions about the future direction of your business whether you are a solo advisor or running a multi-advisor practice.
To listen to the episode simply click play on the audio stream below or listen and subscribe on your favorite podcast platform. You can find us on Apple Podcasts, Spotify, Google Podcasts, Alexa, SoundCloud, Stitcher, and TuneIn.
Resources Related to this Episode:
While storytelling as a tool was the headline theme of this episode, the use case was also really important. Below are a few resources to learn more about acquiring a financial advisory business and preparing for M&A activity:
If you have any questions, comments, or even ideas for new episodes, feel free to reach out. If you like what you hear, make sure to subscribe to one of our channels listed above.