Why Helping Clients Better Understand Risk Is A Powerful Growth Strategy For Financial Advisors

In this episode of the Modern Financial Advisor Podcast, Aaron Klein, CEO and Co-Founder of Riskalyze shares how financial advisors can grow their business... in terms of winning new clients, increasing share of wallet, and reducing client attrition by getting better at helping clients understand risk.

As Aaron explains, it all comes down to providing clients with more comfort and confidence in their financial journey.

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Disclosure
The information, analysis, and opinions expressed herein are for general information only. Nothing contained in this podcast is intended to constitute legal, tax, securities, or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. The statements contained herein are based upon the opinions of third-party sources. Information obtained from third party sources is believed to be reliable but not guaranteed. All opinions and views constitute the judgments of the author(s) as of the date of recording and are subject to change at any time without notice. 

Resources Related to this Episode:
Below is a list of resources mentioned in this episode or related to the topics we discussed: 

• Using Artificial Intelligence to Create Custom Portfolios That Are As Easy As Model Portfolios - Many risk models are based on index performance. However, as Aaron and I discuss in this episode clients and advisors are increasingly utilizing solutions like Vise (profiled in an earlier episode) to build portfolios of individual securities. 
• Marketing Trends Financial Advisors Are Using To Grow Their Businesses - Aaron echoes much of Kevin Darlington's thoughts on the importance of an advisor's website and marketing campaigns. 
• How Financial Advisors Can Grow Their Business by Serving Entrepreneurs In Transition - Risk assessment is especially important for clients who are business owners. These clients tend to have high concentration risk and would benefit greatly from an accurate picture of the risks inherent in their financial lives. 
• Aaron Klein at RIA Summit 2022 - As I mentioned during the episode, Aaron joined John Prendergast and I for a conversation on innovation at the InvestmentNews RIA Summit in Boston.