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 Tags: Marketing

Are you an independent financial advisor who wants to attract press attention to your business? Are you building a new practice and want to do everything in your power to ensure financial reporters discover your company? One of the best ways to supercharge your company's growth rate is to double-down on attracting press coverage for your business. Garnering press attention can't be something you leave to an intern. You need to develop a strategy and make sure you're working on outreach on a weekly basis. If you want to increase the potential of your press strategy, it is imperative you have the right tools at your disposal. Thankfully, there are now more press tools than ever before. Check out the following roundup of press startups; you might just find the secret ingredient that will land you major coverage for your firm.

PressPage

If you want to create your own newsroom to disseminate brand/industry news to your business' audience, check out PressPage. Their helpful platform lets you create everything from press releases and videos to interactive polls and social media posts. Build an entire newsroom around your brand and manage each aspect of your content outreach strategy via your PressPage dashboard. PressPage features include media outreach tools, data analytics, and automatic search engine optimization. Create a high-impact newsroom that integrates with your existing website and understand which components of your media outreach strategy are offering the highest ROI.

Press Kit Hero

Garnering press attention for your business is part of your job as an entrepreneur. Press Kit Hero makes it easy to create a complete press kit for your business so you don't waste a reporter's time. Create a press page for journalists that includes everything from your brand's logos and images to snippets of past press coverage and your current press releases.

 Mediatoolkit

Mediatoolkit is a must-discover resource for monitoring your brand's online mentions. Discover when your company receives press mentions on news sites/tech blogs, track social media mentions across multiple networks including YouTube, Instagram, Facebook, and Twitter, and even monitor brand mentions on forums. You can also use Mediatoolkit to track competitors, industry influencers, and products relevant to your target audience. If you want to manage your online reputation while keeping tabs on your industry at the same time, Mediatoolkit needs to be on your entrepreneur's resource list.

Totem

Totem offers custom press pages and a social network for journalists all rolled into one handy product. Create a press page for your business with a custom domain. Reporters, tech bloggers, and media personnel can follow you on Totem and receive notifications whenever you update your press page. Customize your page with handy plugins to ensure your media page is as eye-catching as possible. Once you discover the power of Totem, you'll wonder why you ever bothered emailing reporters your press releases in an attempt to gain coverage.

PressCable

PressCable makes it easy to create and distribute your own press release in minutes. Their proprietary software helps you focus on content of interest to journalists and helps you distribute your press release to appropriate news sites and blogs. If a fill-in-the-blanks press release creation and distribution service sounds like a dream come true, check out PressCable for yourself. Your social media and content marketing teams will thank you.

Maintaining an awareness of new press tools for entrepreneurs is an excellent way to ensure your financial advisory business continues to grow. Getting and keeping media attention is essential if you want to build a business that scales. How many of these press tools will you be adding to your list of must-use tools?

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Disclaimer

The above article is meant for information purposes only and is not intended in any way to provide legal or other advice for any specific situation.  Readers always should consult their own tax, accounting and legal advisors before taking any action related to the above article or subject matter.

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