It seems that everywhere we look we see another study or statistic that highlights the rising power of women investors. Whether it's the $30 Trillion of Baby Boomer wealth that women are predicted to control by 2030 or the fact that 60% of today's college students are women, opportunities abound for financial advisors who focus on serving women investors.
In this episode of The Modern Financial Advisor Podcast, Lacy Garcia, CEO of Willow offers several areas where financial advisors can better serve their women clients. Sometimes it is as simple as opening your Rolodex for the women in your client roster and making introductions.
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