One of the best things about online marketing in general, and content marketing in particular is that it is relatively easy to quantify your results and see what is working and what is not. When you buy an ad in the local newspaper or run a spot on the local radio station, you may not be able to tell how many new inquiries they generated, or how much of your hard-earned money was wasted.
Content marketing efforts are quite different, thanks to the many analysis tools now on the market. These tools allow you to analyze traffic to your blog on a per-post basis, so you can instantly see how many views, and how many clicks, each post has generated.
That careful analysis makes it easy to see what type of content your readers are responding to most readily, and where your content marketing efforts should be directed in the future. Over time, you will get a feel for which types of content and which subjects resonate most readily with your audience, but in the beginning, at least, these analysis tools can be a big help.
If you have not already incorporated content marketing into your client outreach efforts, now is the perfect time to get started. As 2017 gets underway, it is time to redouble your marketing efforts, focus on the education of your clients and look for new ways to grow your financial planning or wealth management business.
Check out our latest eBook: The Six Marketing Metrics That Your Practice Should Care About