Are you an RIA 100% focused on growing your business? Are you willing to do whatever it takes to ensure your firm not only survives, but thrives during The Great Transition? One of the fastest ways you can grow your company is to discover up-and-coming marketing tools before your competitors. Not only will you be able to use these new marketing tools to your advantage, the creators of these tools will often promote your business as a shining example of what their product can do. If you're ready to go all in marketing your RIA this year, following are a few new tools you'll want to investigate.
Visual marketing is crucial if you want to stand out online. From your social media outreach to your content marketing, every post you make needs accompanying eye candy to maximize its potential. Thanks to Easil, creating eye candy for your brand just got easier. Entrepreneurs can use Easil to create everything from social media graphics to blog images or posters. Choose from a variety of templates or make your own images to connect with your audience. If you want to stand out from the Canva crowd, Easil needs to be on your entrepreneur's list of awesome tools.
Garnering press attention for your business is part of your job as an entrepreneur. To make your job easier, you'll want to add The Publishers to your entrepreneur's resource list. The Publishers offers a handy interface for bloggers and journalists to connect with startups and entrepreneurs. You can search for industry-specific journalists/bloggers, create and schedule press releases, and participate in real-time conversations via instant messaging chat. Who knew press outreach was so easy?
Lead generation is an integral part of building a successful business. Designrr makes it easy for entrepreneurs to create e-books to promote their business and attract new sales leads. There's no need to hire an e-book ghostwriter or worry about designing a cover. Add your business' URL to Designrr and their interface will automatically populate your book with your existing content. You can tweak everything from the content shown to your images and fonts. Offer your e-book to new email subscribers or promote it on social media to gain more attention for your business.
These are just a few up-and-coming tools RIA's can use to market their endeavors. The more tools you have in your marketer's toolbox, the stronger your marketing efforts will be. Will you be using any of these intriguing tools to increase the eyeballs on your business?
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